 Traditional Marketing
VS
Digital Marketing

DECEMBER

01

2018

DETAIILS FOR TRADITIONAL MARKETING VERSUS DIGITAL MARKETING

Registration

Open

Duration

6 hours – Full day

Session

Saturday, 0830 – 1600

Objective

This masterclass has been developed to those with marketing experience but that have less exposure to online digital marketing channels, this includes representatives of:

B2C Retailers
Banks & Financial Services
Hotels, Restaurants & Hospitality Services
Service Providers
Business Analytics Firms
Payment Providers
Marketing Agencies
Corporations

Description

This is a one day masterclass is designed to help participants:

Define digital media and marketing.
Differentiate traditional marketing and digital marketing.
Understand the strengths, weaknesses and limitations of digital marketing & its sales funnels.
Identify various social media and how to integrate this into the marketing strategy.
Appreciate SEO & be able to formulate a long term & sustainable digital marketing strategy.
Integrate multiple channels to formulate a comprehensive and efficient digital marketing strategy.

Application

Register online or email to hakim@arlc.com.sg with details on Course Topic, Start Date, Full Name, Birthday, Gender, NRIC, Race, Citizenship, Address & Postal Code, Email and Contact Number

Course Fees

S$181.90 (incl. 7% GST) per person for Singaporeans and Singapore Permanent Residents

S$267.50 (incl. 7% GST) per person for Foreigners

Fees include